Tom Anderson

For other people named Tom Anderson, see Tom Anderson (disambiguation).
Tom Anderson

Tom Anderson, February 2008
Born November 8, 1970 (1970-11-08) (age 41)
Residence Los Angeles[1]
Alma mater University of California, Berkeley
Known for Co-founder of Myspace
Home town Escondido, California[2]
Website
myspace.com/tom

Thomas "Tom" Anderson (born November 8, 1970)[3] is an American internet entrepreneur.[2][4] He co-founded the social networking website Myspace in 2003 with Chris DeWolfe,[5] and was later president of Myspace and a strategic adviser for the company until he left in 2009. Because newly-created Myspace accounts initially included Tom as a default "friend", his face became known as the default picture of Myspace, and he is often referred to as "Tom from Myspace" or "Myspace Tom".

Contents

Career

Anderson was a product tester and copywriter at XDrive, a digital storage company in 2000, where he met Chris DeWolfe.[6] He initally joined XDrive as a product tester after answering a flyer advert while still at film school and looking to earn extra money.[7] When XDrive went bankrupt in 2001, he and DeWolfe founded direct marketing company ResponseBase.[6][5] They sold ResponseBase to Brad Greenspan's eUniverse in late 2002.[8]

With other eUniverse employees, Anderson set up the first pages of Myspace in August 2003. He founded the site partly as a reaction to Friendster and that social network's policy of blocking accounts not using real names.[9] An early success was persuading Tila Tequila to switch from Friendster to Myspace in September 2003.[6] Anderson was in charge of product development.[10] Myspace became one of the most popular social networking websites in the United States (listing in slot no. 129 of Alexa Top 500 Global Sites as of November 2011).[11] Fortune reported in 2006 that "Anderson is automatically the first friend of anyone who joins MySpace, and as the public face of the operation, he's photographed with celebrities at company bashes, approached for autographs on the street, and deluged with e-mails from users."[8] Journalist Julia Angwin, author of "Stealing MySpace", wrote that "I think Tom is sort of the soul of the site".[12] In September 2008, he had 237,991,950 "friends".[13]

Anderson became president of Intermix Media, the successor of eUniverse, when it was sold to News Corp.[5] Anderson said of working for News Corp that "Before, I could do whatever I wanted. Now it takes more time to get people to agree on things. All the budget reviews and processes. That can be a pain. But it's not stopping us."[8] His workaholic nature at Myspace was noted by several journalists.[8][7][2] He made tens of millions of dollars from the company.[14] Reuters quoted an unnamed News Corp executive as saying that "Tom was responsible for the product but ended up being a complete bottleneck on getting things done",[15] but Business Week reported that "Under Anderson's leadership, the products division introduced a dizzying number of features".[16] He was replaced as president in April 2009 by News Corp;[10] Business Insider reported that June that he was staying with Myspace and would take on an "ambassador" role,[17] while FT Magazine reported that he appeared to have left the company by December 2009.[18] By 2010, Anderson was no longer the default "friend" on Myspace, being replaced by a profile called "Today On MySpace" or T.O.M.[19] Anderson said on Facebook in September 2011 that "I left the company in early 2009, and like most of you, I don't like using it anymore.. not a fan of what the new folks have done with MySpace."[20]

Anderson now says he is "enjoying being retired" and is active on other social networks, including Facebook, Twitter (with nearly 200,000 followers in mid 2011), and Google+ (ranking 10th by number of followers in December 2011).[21][22] He has also since invested in real estate.[23][24]

Anderson had a cameo appearance in the 2009 American drama-comedy film Funny People starring Adam Sandler.[25]

Early life

Anderson's father was an entrepreneur.[8] As a teenager at San Pasqual High in Escondido, California, Anderson was a computer hacker under the pseudonym Lord Flathead (friends with Bill Landreth) who cracked the security of Chase Manhattan Bank, prompting an FBI raid. He was not arrested because of his age.[26][27] Anderson studied English and rhetoric at the University of California, Berkeley, after which he was lead singer in a band called Swank[8] and spent some time in Taiwan, before returning to the US to do an MA in Critical film studies at the University of California, Los Angeles.[5][6]

References

  1. ^ "Tom (Tom Anderson)". http://www.myspace.com/tom. Retrieved 2010-02-14. 
  2. ^ a b c Angwin, Julia (2009-03-29). "Putting Your Best Faces Forward". The Wall Street Journal. http://online.wsj.com/article/SB123819495915561237.html. Retrieved 2010-02-14. 
  3. ^ Bennett, Jessica (27 October 2007). "Is Age Just a Number?". The Daily Beast (Newsweek). http://www.thedailybeast.com/newsweek/2007/10/27/is-age-just-a-number.html. Retrieved 21 December 2011. 
  4. ^ Rosenbush, Steve (2005-07-29). "MySpace: WhoseSpace?". BusinessWeek. http://www.businessweek.com/technology/content/jul2005/tc20050729_0719_tc057.htm. Retrieved 2010-02-14. 
  5. ^ a b c d Gibson, Owen (2008-06-23). "200 million friends and counting". The Guardian (London). http://www.guardian.co.uk/media/2008/jun/23/myspace.tomanderson. Retrieved 2010-02-24. 
  6. ^ a b c d Penenberg, Adam (2010). Viral Loop: The Power of Pass-It-On. Hachette UK. pp. 108-110. ISBN 1848945248. http://books.google.co.uk/books?id=cItJElW1u7YC&pg=PT108. 
  7. ^ a b Krantz, Matt (12 February 2006). "The guys behind MySpace.com". USA Today. http://www.usatoday.com/money/companies/management/2006-02-12-myspace-usat_x.htm. Retrieved 21 December 2011. 
  8. ^ a b c d e f Sellers, Patricia (29 August 2006). "MySpace cowboys". Fortune. http://money.cnn.com/magazines/fortune/fortune_archive/2006/09/04/8384727/. Retrieved 21 December 2011. 
  9. ^ Agger, Michael (16 April 2009). "Dude, Murdoch Friended Us!". New York Times. http://www.nytimes.com/2009/04/19/books/review/Agger-t.html. Retrieved 21 December 2011. 
  10. ^ a b Angwin, Julia; Emily Steel (23 April 2009). "Founders Step Aside at MySpace". Wall Street Journal. http://online.wsj.com/article/SB124043324710044929.html?mod=googlewsj. Retrieved 22 December 2011. 
  11. ^ "Alexa.com". Alexa.com. http://www.alexa.com/siteinfo/myspace.com. Retrieved 2010-10-26. 
  12. ^ Snyder, Chris (3 March 2009). "Q&A: Stealing MySpace Author Julia Angwin". Epicenter. Wired. http://www.wired.com/epicenter/2009/03/qa-stealing-mys/. Retrieved 22 December 2011. 
  13. ^ McGirt, Ellen (1 September 2008). "Myspace, the Sequel". Fast Company. http://www.fastcompany.com/magazine/128/myspace-the-sequel.html. Retrieved 22 December 2011. 
  14. ^ Arrington, Michael (24 January 2009). "Stories From The Tell-All MySpace Book". TechCrunch. http://techcrunch.com/2009/01/24/myspacebook/. Retrieved 22 December 2011. 
  15. ^ Adegoke, Yinka (7 April 2011). "Special report: How News Corp got lost in Myspace". Reuters. http://uk.reuters.com/article/2011/04/07/us-myspace-idUKTRE7364G420110407. Retrieved 3 January 2012. 
  16. ^ Gilette, Felix (22 June 2011). "The Rise and Inglorious Fall of Myspace". Business Week. http://www.businessweek.com/magazine/content/11_27/b4235053917570_page_4.htm. Retrieved 3 January 2012. 
  17. ^ Carlson, Nicholas (23 June 2009). "MySpace Cofounder Takes $7 Million Pay Cut". Business Insider. http://www.businessinsider.com/myspace-cofounder-takes-7-million-pay-cut-2009-6. Retrieved 22 December 2011. 
  18. ^ Garrahan, Matthew (4 December 2009). "The rise and fall of MySpace". FT Magazine. 
  19. ^ Nakashima, Ryan (10 March 2010). "MySpace outlines makeover after exec shake up". Associated Press. http://www.businessweek.com/ap/financialnews/D9EBU27G0.htm. Retrieved 3 January 2012. 
  20. ^ "Tom Anderson". Facebook. 18 September 2011. https://www.facebook.com/myspacetom/posts/273023736055760. Retrieved 22 December 2011. 
  21. ^ Mack, Eric (19 July 2011). "What's the Deal with MySpace Tom and Google+?". PC World. http://www.pcworld.com/article/235928/whats_the_deal_with_myspace_tom_and_google.html. Retrieved 3 January 2012. 
  22. ^ Poeter, Damon (21 December 2011). "Britney Spears First to Reach 1 Million Google+ Followers". PC Mag. http://www.pcmag.com/article2/0,2817,2397948,00.asp. Retrieved 3 January 2012. 
  23. ^ "AuctionPoint Gets Investment From MySpace Co-Founder". socaltech.com. 25 May 2010. http://www.socaltech.com/auctionpoint_gets_investment_from_myspace_co_founder/s-0028842.html. Retrieved 22 December 2011. 
  24. ^ Carr, Paul (26 April 2011). "The Strip Diary, Day Twenty Two: Las Vegas House Prices Are Now Your Friend". Huffington Post. http://www.huffingtonpost.com/paul-carr/the-strip-diary-day-house-prices-las-vegas_b_853963.html?. Retrieved 22 December 2011. 
  25. ^ Errett, Joshua (19 August 2009). "MySpace walks into a bar...". Now Toronto. http://www.nowtoronto.com/news/webjam.cfm?content=170933. Retrieved 22 December 2011. 
  26. ^ Arrington, Michael (30 August 2008). "MySpace Cofounder Tom Anderson Was A Real Life "WarGames" Hacker in 1980s". TechCrunch. http://techcrunch.com/2008/08/30/myspace-cofounder-tom-anderson-was-a-real-life-wargames-hacker-in-1980s/. Retrieved 21 December 2011. 
  27. ^ Gorman, Tom (11 December 1986). "A Hacker Vanishes : Computer Whiz, Missing Since September, a Source of Mystery". Los Angeles Times. http://articles.latimes.com/1986-12-11/news/mn-2265_1_computer-hacker. Retrieved 21 December 2011. 

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